For any SKU that is not wine, including but not limited to: accessory, food, greeting card, insert or packaging, please click the hyperlink to download the Non Wine SKU Setup Form which details what information is required to successfully create a sellable & shippable SKU in the WineDirect system. For wine items, please navigate to the Wine SKU Setup Form article. For Gift Sets & Pick-To-Order (also known as “bundle” SKUs), please read the Gift Set / Pick To Order article.

What is the turn-around for WineDirect to create a SKU after the form is supplied?

  • 1-19 SKUs setup within 2 business days of request.
  • 20+ SKUs may take up to 5 business days.

Example Setup Form with field instructions:

Non-Wine SKU Setup Form