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Below are suggested templates for shipment notification emails, organized by the event that triggers them. Each one includes the subject line, body copy, and the merge fields available for that message. Use as a starting point and tailor the messaging to fit your brand voice and customer experience goals.

Shipped

The Shipped notification is sent when the shipment is manifested at the fulfillment warehouse, typically at the close of business. This notification lets recipients know their order has been processed and is preparing to enter the carrier’s network. Consider using assignment rules to tailor messaging by carrier and shipping method. For temperature-controlled shipments, the Shipped and Carrier First Scan notifications can work together to provide recipients with clear expectations around transit timing and delivery progress.
Subject: {SOLD_TO_FIRST_NAME}, your wine is on its way! 🍷Hello {SOLD_TO_FIRST_NAME},Your order is on its way and will be delivered by {CARRIER_NAME}.Order Number: {ORDER_NUMBER} Ship Date: {SHIP_DATE}Shipping To: {SHIP_TO_FIRST_NAME} {SHIP_TO_LAST_NAME} {SHIP_TO_ADDRESS1} {SHIP_TO_ADDRESS2} {SHIP_TO_CITY}, {SHIP_TO_STATE} {SHIP_TO_ZIPCODE}Use the tracking link below to follow your shipment and view the latest delivery updates.
Button: Track Your Shipment → {CARRIER_URL}
Tracking Number: {CARRIER_TRACKING_NUMBER}As a reminder, someone 21 or older must be available to sign for delivery. If you need help with your shipment or have questions about your order, please contact us directly.Cheers,
Subject: Safe & Cool: Your Wine Begins Its Journey NowHello {SOLD_TO_FIRST_NAME},Your wine is on its way and traveling under temperature-controlled conditions to help ensure it arrives in optimal condition.Order Number: {ORDER_NUMBER} Ship Date: {SHIP_DATE}Shipping To: {SHIP_TO_FIRST_NAME} {SHIP_TO_LAST_NAME} {SHIP_TO_ADDRESS1} {SHIP_TO_ADDRESS2} {SHIP_TO_CITY}, {SHIP_TO_STATE} {SHIP_TO_ZIPCODE}What to ExpectYour order is currently traveling on a refrigerated truck as part of our temperature-controlled shipping program. It will remain in refrigerated transit to a hub near you before being transferred to {CARRIER_NAME} for final delivery to your address.Once your shipment has been handed off to the final carrier and tracking becomes active, you’ll receive a second shipping notification email with your tracking details and delivery updates.Thank you for your patience as we take these extra steps to protect the quality of your wine during transit.Current Tracking Status: Your shipment is currently in temperature-controlled transit. Tracking details will be available once the package is transferred to {CARRIER_NAME} for final delivery.Tracking Number: {CARRIER_TRACKING_NUMBER}

First Scan

The Carrier First Scan notification is sent when the carrier performs its initial scan of the shipment. This typically occurs during pickup or at a carrier sorting facility, confirming that the package has entered the carrier’s network. Leverage assignment rules to tailor messaging based on shipping method, such as standard ground or temperature-controlled shipments, ensuring recipients receive the most relevant delivery expectations and guidance.
Subject: {SOLD_TO_FIRST_NAME}, your wine is moving through the carrier network 🍷Hello {SOLD_TO_FIRST_NAME},Your shipment has received its first carrier scan and is now moving through the delivery network.Order Number: {ORDER_NUMBER} Tracking Number: {CARRIER_TRACKING_NUMBER} Carrier: {CARRIER_NAME}
Button: Track Your Shipment → {CARRIER_URL}
As a reminder, someone 21 or older must be available to sign when your wine is delivered.Cheers,
Subject: Track Your Wine Shipment: Final Delivery Is UnderwayHello {SOLD_TO_FIRST_NAME},Great news! Your wine has completed its temperature-controlled journey and has now been transferred to {CARRIER_NAME} for final delivery.Order Number: {ORDER_NUMBER}Shipping To: {SHIP_TO_FIRST_NAME} {SHIP_TO_LAST_NAME} {SHIP_TO_ADDRESS1} {SHIP_TO_ADDRESS2} {SHIP_TO_CITY}, {SHIP_TO_STATE} {SHIP_TO_ZIPCODE}Your Shipment Is Now in TransitYour package has been received by {CARRIER_NAME} and has received its first scan within the carrier’s network. It is now on its way to your delivery address.
Button: Track Your Shipment → {CARRIER_URL}
We encourage you to keep an eye on the tracking details for the latest delivery updates.Thank you for your patience while we took extra care to protect your wine through temperature-controlled shipping. We look forward to it arriving safely at your door.Cheers, The Winery TeamCarrier: {CARRIER_NAME} Tracking Number: {TRACKING_NUMBER} Track Your Package: {TRACKING_LINK}As a reminder, someone 21 or older must sign for your delivery. If you are unable to sign for your wine or need to update your shipping address, please contact us directly.

Available for Pickup

Available for Pickup is intended for Hold-at-Location (HAL) orders. For both carriers, this notification is sent when tracking has been scanned as available for pickup. The template includes the {PICKUP_ADDRESS} merge tag, which is populated with the pickup location address provided by the carrier.
Subject: Your Wine Is Ready For Pickup! 🍷Hello {SHIP_TO_FIRST_NAME},Great news! Your wine shipment is now available for pickup at your nearby {CARRIER_NAME} hold location:{PICKUP_ADDRESS}What to bring:
  • A valid photo ID. The person picking up must be 21 years of age or older.
  • Your order number and tracking number for reference. The carrier may ask for additional verification, especially if the name of the person picking up does not match the name on the shipment.
Order #: {ORDER_NUMBER} Tracking #: {CARRIER_TRACKING_NUMBER}
Button: Click here for Full Tracking Detail

Out for Delivery

Help your shipping recipients avoid another missed shipment. The Out for Delivery notification is triggered when the carrier is en route, providing customers with a timely reminder that their package is scheduled for delivery that day.
Subject: {SOLD_TO_FIRST_NAME}, your wine arrives today 🍷Hello {SOLD_TO_FIRST_NAME},Your order is out for delivery today. As a reminder, someone 21 or older must be present to sign, so it may be worth planning ahead if your schedule is tight.Order Number: {ORDER_NUMBER}Shipping To: {SHIP_TO_FIRST_NAME} {SHIP_TO_LAST_NAME} {SHIP_TO_ADDRESS1} {SHIP_TO_ADDRESS2} {SHIP_TO_CITY}, {SHIP_TO_STATE} {SHIP_TO_ZIPCODE}
Button: Track Your Delivery → {CARRIER_URL}
Tracking Number: {CARRIER_TRACKING_NUMBER} Carrier: {CARRIER_NAME}Cheers,

Shipping Exception

Delays happen. The Shipping Exception notification is sent when the carrier reports an event that may affect the scheduled delivery date. Use the {EVENT_COMMENTS} merge tag to include carrier-provided details and keep recipients informed of any delivery disruptions.
Subject: {SOLD_TO_FIRST_NAME}, an update on your shipment 🍷Hello {SHIP_TO_FIRST_NAME},Your recent shipment has a reported delivery exception from the carrier for the following reason:{EVENT_COMMENTS} {TRACKING_LINK}
Button: View Shipment Status → {CARRIER_URL}
Helpful Shipping RemindersSomeone 21 or older must be present to sign for your order upon delivery.The carrier will make 3 consecutive delivery attempts prior to your shipment being returned to us.Order information: {SHIP_TO_ADDRESS1} Ship Date: {SHIPPED_DATE} Order Number: {ORDER_NUMBER} Carrier: {CARRIER_NAME} Carrier Website: {CARRIER_URL} Tracking Link: {TRACKING_LINK}Cheers,

First Failed Delivery Attempt

Leverage the First Failed Delivery Attempt notification to proactively connect with recipients and encourage prompt action. This notification can help recipients arrange a redelivery, hold-at-location pickup, or delivery reroute, reducing the likelihood of a return shipment.
Subject: {SOLD_TO_FIRST_NAME}, we missed you today 🍷Hello {SOLD_TO_FIRST_NAME},{CARRIER_NAME} attempted delivery today, but no one was available to sign. As someone 21 or older must be present to receive wine, the driver will make another attempt shortly.Order Number: {ORDER_NUMBER} Tracking Number: {CARRIER_TRACKING_NUMBER}
Button: Track Your Package → {CARRIER_URL}
If you’d like to arrange a more convenient delivery window, we’re happy to assist.Cheers,

Second Failed Delivery Attempt

Use the Second Failed Delivery Attempt notification to clearly communicate the risk of a return. Timely, action-oriented messaging can encourage recipients to resolve delivery issues before a final delivery attempt is made.
Subject: {SOLD_TO_FIRST_NAME}, we missed you again! Let’s get you your wine. 🍷Hello {SOLD_TO_FIRST_NAME},{CARRIER_NAME} made a second attempt to deliver your order, and again, no one was available to sign. Your wine remains safely in the carrier’s care, and we’d like to help ensure the next attempt is successful.Order Number: {ORDER_NUMBER} Tracking Number: {CARRIER_TRACKING_NUMBER}
Button: Track Your Package → {CARRIER_URL}
Please reach out at your earliest convenience so we can arrange delivery or pickup that works best for you.Cheers,